Making your Evergreen Show Promo

Published date: 
Tuesday, March 16, 2021 - 9:05pm

We ask that all Programmers maintain an Evergreen Show Promo.
Promos (or Carts) are the short announcements that air between shows.
"Evergreen" means that there is nothing mentioned in the promo that could become outdated for airplay. (i.e. current events)
An Evergreen Show Promo is basically a short advertisement to get listeners to tune into your show!

Promos are typically 40 to 60 seconds long. shorter than 40 seconds is okay, but try not to exceed 60 seconds.
Promos usually have music bedded underneath the voicing. We recommend instrumental music, to make it easier for the listeners to hear the speaker, but music with lyrics is okay.
In general, you'll want to make sure the music doesn't overpower the voice.

Since this promo is Evergreen, you will only have to update it if any changes are made to your program that render the promo outdated/inaccurate.
i.e. If a host joins/leaves the show or your show's time slot changes, you'll want your promo to reflect that.

We ask that you include the following elements in your promo:

  • The name of your program
  • The hosts (optional)
  • The date and time of your show
  • 1 sentence or so describing the program
  • The station

You can use this template, or personalize it!

Evergreen Show Promo Script Template:
Tune into Kay Boo, every _(Date & Time)_ for _(Program Name)_
Brief Description
That's _(Program Name)_ every _(Date & Time)_,
Here, On your community radio station, Kay Bee Oh Oh Portland.

Here are some example scripts:
1.) Tune into Kay Boo, every other Thursday, from 3 to 5:30am for The Lampshade Show. Where Jenna brings you all you need to know about lampshades! That’s the Lampshade show, every other Thursday morning from 3 to 5:30am, Here on your Community Radio Station Kay Bee Oh Oh Portland!

2.) Tune into Talking Earth, A show dedicated to showcasing our local poetry scene. Join hosts Patrick Brocarde, Barbara LaMorticella, and Walt Curtis for Talking Earth, on the 2nd and 3rd Monday of every month, from 10 to 11pm. More information can be found on Kay Bee Oh Oh dot FM under Schedule.

3.) Dr. Zomb's Stereo Obscura! Off beat sounds for talented listeners. Broadcasts every other Wednesday at 10pm. [obscure noises] That's Dr. Zomb's Stereo Obscura. Every other Wednesday, from 10pm to midnight. Here, on your community radio station Kay Bee Oh Oh, Portland.

Listen to the audio below for some audible examples!
Example 1: Kabhi Khushi Kabhie Kush
Example 2: Fortress on a Hill
Example 3: Dr. Zomb's Stereo Obscura
Example 4: Prison Pipeline
Example 5: Life During Wartime


Tutorial Coming Soon: Making a Promo in Audacity

Submit your completed promo to Program@kboo.org